Best Retargeting Strategies For E Commerce Brands
Best Retargeting Strategies For E Commerce Brands
Blog Article
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce businesses are turning to server-side tracking as a way to enhance their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more dependable data
Pixel tracking uses a piece of code to register conversions on your web site. It's very easy to establish and less susceptible to advertisement blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other systems is much less precise than it must be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety and security procedures. This supplies a lot more precise information and a much more total photo of individual trips throughout networks.
Furthermore, this kind of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to adhere to various data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and provide exact, regular information that is less susceptible to disturbance.
This kind of tracking additionally permits companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more reliable for services seeking to adapt to these modifications.
3. Less vulnerable to scams
Server-side tracking enables services to control information hauls before it gets to third party endpoints, improving safety and privacy. This is specifically crucial as different internet browsers and platforms increasingly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side monitoring enables you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This means that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or performance marketing campaigns Facebook Pixel.
The advantage of this approach is that it decreases the extent of data administration and offers organizations much more control over transmission, making it usually more trustworthy. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids ensure compliance with personal privacy laws such as GDPR. Furthermore, it likewise stays clear of the monitoring limitations imposed by web browsers and advertisement blockers.